Monday, April 30, 2012

New Viral Campaign for The Dark Knight Rises

Current visitors of will be presented with a case file marked as "Anonymous Vigilante Investigation", which contains the Dark Knight's rap sheet, arrest warrant, and Wanted Poster.

The case file also includes an internal memo sent around the Gotham City PD, outlining the need to apprehend the caped crusader before "Harvey Dent Day". The memo is actually an invite for fans to join in on a scavenger hunt, with a string of global locations listed at which pictures should be taken and sent to the film's Twitter account.

Most of the locations are in the UK, so if you live near the areas, you need to get out there and start photographing the frig out of those locations, just so you can get the rewards and share it with geographically-challenged fans like me.

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